George Susini Small Business Web Design,eCommerce SEO, Social Marketing

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Archive for the ‘ecommerce’ Category

George Susini – How to get started setting up your online eCommerce store

George Susini provides tip # 1 for getting started setting up your online store
Think about your SEO and Marketing right up front, how will your customers find you ? The longer the keyword Phrase the better results your site will not only be found but more specific search results will bring you traffic that will result in conversions or purchases.

Read the entire George Susini Article

George Susini – Small Business Internet , Web Design , eCommerce, SEO and Social Network Marketing

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George Susini – VirtueMart or Zen Cart for your online store ?

George Susini – eCommerce Tips

George Susini-Deciding on Virtuemart or Zen Cart for your online store

Selection of an online shopping cart shopping to sell your products online is a very important step to starting you online business. There are many products to choose from, some of which are free open source.

The two most Popular Carts are :

– Zen Cart

– Joomla Virtuemart

It really comes down to several factors that include the customers concept of the web site function. Some Important Questions to ask when planning you store.

– Will you have you customers go directly to the shopping cart that displays the products or

– Will you be building a site that provides information, then encourages your customers to make a purchase decision.

– How often will you update the content on the site ?

Zen Cart is a robust open sourced program, that can handle high volume. As a complete system, Zen Cart offers shipping order management, specials, cross selling and many free addon modules that expand the functionality of you online store. For the Search engines, Zen has built in SEO capabilities and additional modules for Google Analytics and sitemap. Should your store require expanded management , there are affordable software management programs that are a big improvement over the admin interface of Zen Cart, allowing you to manage your store from your PC. There are many templates available for Zen Cart from Templatemonster, that provide a clean professional look for your store, save money on the development and speed up the design process.

Joomla Virtuemart has all the features of a fully functional cart combined with a powerful content managment system. This type of shopping cart allows you to front-end your store with information, then direct you customers into the store. Joomla includes all the Modules for a Google sitemap and Google Analytics. Many Templates are availble at  Templatemonster,

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August 19, 2009 at 12:49 pm